Ready to sell?

In a hot real estate market, it can seem that as soon as a “for sale” sign goes up in someone’s yard, the home is immediately under contract. If you’re planning to sell your home, you may be wondering how you can make that sight a reality in your very own yard. Well, it all can start with finding the right real estate agent.

It may take a little effort and time on your part, but interviewing a few agents would be in your best interests before deciding who is going to help you market your home. To get that interview process started, here are five great questions every seller should ask their potential real estate agent:

In today’s real estate market, the “for sale” sign in the front yard is simply not enough to close the deal. A one-day open house may not do it either. Today’s real estate agents need to do anything and everything they can to get the word out about available listings. Of course, your home will be listed on and Domain, which are resources that every real estate agent

should use to help buyers find homes. You also want to make sure that your real estate agent will spread the word about your home in different ways. Traditional media like newspapers or other advertising venues may be effective, but social media is now a great tool for getting the word out about listings, too. Make sure the real estate agent you choose has a marketing plan in place for your home and that they can justify the cost of marketing by giving you a detailed, itemised list including prices. Start paying attention to real estate fliers you receive in the mail as well.  Are they of good quality? Are they eye catching and set out professionally?  All marketing a real estate agency does should be of high standard, not cheap and nasty.

Any real estate agent that wants to work with you should be happy to share testimonials from previous clients. The agent may direct you to their website or google page.  Also search for comments about the organisation the agent works for to assist you to procure an overall impression of the real estate business you may be dealing with during the sale of your property. In this industry, however, sometimes word-of-mouth referrals are the best way to gain new clients so approach family, friends and/or members of the community to hear about their experiences with an agent. Hearing about other successful sales may help give you peace of mind as you head into your sales process and aid you in choosing an agent that is right for you.

This is a great question to ask listing agents because they should immediately know how to answer it! A professional real estate agent will perform a comparative market analysis for you. This comparison includes the prices of similar homes that have recently sold in or around your neighbourhood. Knowing this information will give you a great baseline for pricing your home. If an agent is not able to provide you with a comparative market analysis, you could run the risk of setting the wrong price for your home from the start. A local agent will know the intricacies of the market in the area and their intimate knowledge will get you a better outcome. A good agent will take the emotion out of setting a selling price and take a seller through the logical decision making process to help achieve an optimal price.

In today’s real estate market, your real estate agent may communicate with you in a variety of ways. Frankly, one of those ways should cater to the way you like to communicate. Phone calls and emails sometimes are not enough. A quick text message when you have an inspection may be the kind of communication that works best for you. Your agent should discuss with you the best way to contact you so they can keep you up to date with any important information about your home sale.

This may be a trick question for many real estate agents. Why? There is no answer. While a real estate agent may be able to give you a potential range of time that it may take to sell a home like yours, every seller’s story is different. There is just no way to predict how long the sale of your home could take. Don’t expect your agent to answer this question, but do expect them to be able to give you a range and comfortably prepare you for what could be a very long—or very short—sales process.

Having the answers to these five questions will give you a great start when it comes to finding the right real estate agent to help you sell your home. However, as you’re talking with agents, you may find one that just feels right to you. If that’s the case, be sure to ask all your questions, but don’t be afraid to go with that gut feeling!

Get your home sale process started now. Talk to an agent at One Agency Robert Mure today who will be happy to answer all your questions and help you through the sales process.

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November 1, 2018

Ready to sell?